[jmathew]

Key Factors Influencing Earnings Industry: Niches like finance, insurance, and real estate command higher CPMs (e.g., $30+).General entertainment or gaming tends to have lower CPMs.Geography: Audiences in developed markets (e.g., the US, UK) yield higher CPMs than those in developing regions.Ad Format:Video Ads: Higher CPMs (e.g., $10 to $30) due to better engagement.Banner Ads: Lower CPMs (e.g., $1 to $5).Native Ads: Mid-to-high CPMs ($5-$20).Audience Demographics: High-income, niche audiences (e.g., professionals, tech enthusiasts) generate better CPMs.Publisher Revenue (RPM)While CPM reflects what advertisers pay, publishers or app developers typically earn 50% to 70% of the CPM after platform fees. For example:If the CPM is $10, the publisher might earn $5 to $7 per 1,000 impressions

[jmathew]

The Trade Desk (TTD) typically uses a cost-per-mille (CPM) pricing model for advertisers, which means they pay for every 1,000 impressions. The average CPM on The Trade Desk varies based on factors like ad type, format, and targeting. Generally:Display ads have a CPM as low as $2.50. Video ads, especially mobile and in-app, are significantly more expensive, averaging around $9 to $11 per CPM Improvado Semrush The platform also incorporates a hybrid pricing model, blending CPM with a percentage of media spend (POM), where the most cost-effective option is automatically applied. This helps optimize costs, especially for campaigns with varying audience sizes or impression volumes Tunnl These rates provide flexibility for advertisers depending on their budget and desired reach

[jmathew]

Based on my research and understanding, I believe that SRK/OMS may have taken steps to obscure the actual revenue for Q3 and Q4. Additionally, they seem to have some kind of deal with 44 Ventures. However, the past is the past, and I hope SRK can recover and make a comeback. Ultimately, what we want is fair appreciation for our investments.

[jmathew]

Warren Buffett: How To Analyze a BALANCE SHEET

Attachments:

1. 

   Warren-Buffett-How-To-Analyze-a-BALANCE-SHEET-Brightcomgroup.pdf
   

[Logan]

It was a good initiative to start sharing the weekly updates but the latest update that they’ll be answering our queries starting this week is a greater initiative.

Let’s hope that the revocation of trading suspension happens on time and also they start resolving all the outstanding issues at the earliest.

Mr.Raghu and Mr.Kallol deserve credit for taking up the roles at the right time and for steadying the ship. SKR also deserves credit because it looks like it’s him who is doing all this.

[Logan]

Recently the company is showing proactiveness which was missing all these years. There were signs of improvement here and there but whenever those improvements were happening, one or other thing would overshadow and put the company under pressure. For ex, the company was improving a lot from 2021 (after the bad debt was closed) but the FA news overshadowed all that and they had to concentrate more on that and less on communications. Anything the company shared, most were not that interested in that and they were mostly asking about the FA (obviously that was very important). After the first SCN also there was a lot of improvement but the SCN2 put everything in a state of uncertainty.

I hope that there won’t be any events that would overshadow the progress happening. If any such thing happens then that will set the company back again and rebuilding that will take years.

It’s very good to see that they clarified about the BSE circular immediately and another good thing is that the new CS has signed that document.

[Logan]

BCG’s and the board’s many actions are the best examples of making simple things complicated.

What is the need for a joint auditor? That too when they won’t even share all the subsidiaries results with the auditor? Earlier they were sharing everything but after Daum case happened they stopped sharing and even though the subsidiaries are audited, SKR doesn’t want to share much with even the auditors and he wants to keep many things secret. The reason he gave for this was that he doesn’t want the competitors to know how the company is run. Maybe that’s why he kept his friends as auditors for years. No one can support this. All the companies also don’t want to share their secrets but they share everything with the auditors. If SKR/board is worried about the quality of the auditors then they should appoint a top 4 auditors to do the consolidating audit.

I know in the journey to become big companies many people will use short cuts to make sure that they don’t lose control over the company but in BCG’s case SKR has taken it to a stage where it looks silly and embarrassing.

He had the support of most investors which he should’ve used for good things but I don’t know when he will wake up and make the board also wake up. We are tired of seeing these silly things happening and getting repeated. Audit is full ready but the auditor resigned at the last minute etc looks so silly and pre planned. Board scheduled a meeting weeks before the date but that will be cancelled at the last minute because something came up. This looks like how small children give reasons for not completing homework on time. I’ve supported him many times for other things but I can never support him or the company for these things.

If he wanted total control then why did he come to public markets? He could’ve kept the company private and spared us all these emotional rollercoasters and tensions.

We have to wait till Sunday midnight to know why they want to appoint a joint auditor. You can be 200% sure that they will use fancy words to describe themselves and say how transparent they are and how this step (appointing joint auditors) is important. Of course the auditor might resign later but still the board will say that it’s good for the company (SKR said this when Murali & Co resigned as auditors) and spin everything as a positive.

[Investor_2022]

Loganji,
What is your view on clarification given by company on joint auditor?

[Logan]

@Investor_2022, on the surface it looks good but I’m still not sure why another auditor is required now. Maybe the current auditors are taking more time and they need to finish it ASAP.

My comments are about the overall developments and scenarios. Today also an independent director resigned. Last month 2 of them resigned right after the AGM. If these keep happening then it shows that no one’s taking things seriously and they can leave anytime.

We need serious, long term oriented directors on the board who take everything seriously.

[Investor_2022]

Logan ji,
Thank you for your reply.
Hope to have a glorious time again in 2025 (as we did see in 2021).

[Saach]

@Logan, Dear I think that SKR is in the process of building his solid team of his trustworthy Directions who could stand with him during hard time of transformation of his initial dreams into world level solid organization and dynasty. My understanding for this genius is totally different right from the day one, I started to invest in his “Vibrant company” (Greeting cards). Currently, he is working behind the scenes, in my opinion, and will definitely succeed, it may take longer time, but surely. Warmest regards (purely my personal views).

[Investor_2022]

Audited result of the year 2023-24 is out.
AGM is scheduled on 7th February 2025.
https://www.bseindia.com/corporates/anndet_new.aspx?newsid=792d11ce-5914-450b-913f-732b6654640a

[Author]

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