While I am not sure of specific developments that led to moving up the ranks in Mobile-in-app space, I am suspecting there is some correlation to the “BoldWin” which is at 19th place. BoldWin started showing up in Q1 and moved higher in the ranks.
Bold-win is the DSP(demand) and Brightcom is the SSP(supply).
Bold-Win is managed by WeEndeavor, led by Jacob Nizri. Is BoldWin the demand side platform of BCG?
Our day-to-day mission is to grow each venture that we take on, enabling each company to achieve its fullest potential. Be it through financial, technical or operational guidance, we love the involvement. We expand our companies’ networking and business opportunities, resulting in accelerated growth. We create synergistic opportunities within our portfolio of companies to create smart money flow. We thrive on mutual success and, at the end of the day, we enjoy the ride tremendously.
That explains the correlation between Brightcom and BoldWin