[Logan]

These are my questions and suggestions.

Market Related / Corporate Governance

1. Axis, Daum.

2. Being a global company, the company lacks transparency sometimes and never replies to our mails and the only time we can communicate with the management is during the conference calls. You can’t expect us to wait for the conference calls to get clarity. There needs to be a big change in the way the company communicates with the shareholders (Also we can’t travel to Hyderabad just to get clarification on few topics).

3. We understand that the company doesn’t want to disclose sensitive information and we are always okay with it but at the same time we need an acknowledgement at least, saying that the company will update the shareholders at the appropriate time. How much ever silly the questions maybe we need the company to reply to our mails, it’s the main thing investors expect from a global company. The sad part is it’s been 8 years since the company came public but still there’s no proper communications with the shareholders.

4. The company has to appoint a board member who has enough experience in dealing with market related activities.

5. We need a breakup of many items in the balance sheet. There are many items classified as “other” and the loans and advances are very high and there’s no information about them in the footnotes (in the annual report). We need proper details about these items in the 2019-20 annual report.

6. We understand that the management doesn’t have control over the daily changes in the stock price but the company has to come up with some measures to reduce the volatility and of course stock price manipulation.

7. In Q4 results, auditor made a remark regarding irregularities in payment of statutory dues and income tax, we need an explanation on that.

8. When can we expect the promoters to buy shares from the open market? This action brings a lot of confidence to investors.

9. Provide links to the subsidiaries’ websites in BCG’s website.

10. We trust the current auditors of the parent company but to bring in more credibility and confidence it would be good to appoint any of the Big 4 to audit the parent company.

11. The company should hold a conference call to discuss business related activities as there won’t be sufficient time to discuss about business in the earnings call as more time will be spent on discussing market related activities.

[Logan]

Business Related

1. LOC and Consolidation of subsidiaries.

2. Does BCG provide DSP (Display Side Platform) and DMP (Data Management Platform) services? If yes, how big are they compared to SSP (Supply Side Platform).

3. Is Bold-Win part of BCG?

4. Has BCG entered OTT and Connected TV businesses?

5. US Presidential election’s impact on the business.

6. Did Pisipathy Prasad leave the company?

7. Market share in the industry and how well is the company prepared for the future?

8. Does BCG provide cloud computing services? If yes, how big is it? If no, are there plans to enter once all the outstanding issues are resolved?

[admin]

I would like to add one query on using blockchain.

Are we exploring the usage of blockchain solutions that provide various benefits like faster account receivable and others such as,

– blockchain based payment system to helps advertisers and publishers transfer money instantly (and according to real-time data) using smart contracts.

– As a decentralized, peer-to-peer market for programmatic advertising, it removes the middleman of the advertising world (usually an ad exchange) by using blockchain to connect between publishers and advertisers directly.

– Transparency, Limit ad fraud activities, enhance privacy, etc.

[admin]

Thank you all for sharing the questions. Will be mailing the consolidated list to IR later tonight. If you have any further questions please post in the interim.

Consolidated Questions:
1. Please update status for Axis debt closure, Daum settlement, Subsidiary consolidation and LOC.

2. Is there any delay of delivery of receivables during the pandemic period and its influence on the cash flow in the company if so.

3. We see an increase in the market share % of Adauth, please share more details about it and its significance. And also update on the B-local growing news publishers list.

4. Being a global company, the company lacks transparency sometimes and never replies to our mails and the only time we can communicate with the management is during the conference calls. You can’t expect us to wait for the conference calls to get clarity. There needs to be a big change in the way the company communicates with the shareholders (Also we can’t travel to Hyderabad just to get clarification on few topics).

5. We understand that the company doesn’t want to disclose sensitive information and we are always okay with it but at the same time we need an acknowledgement at least, saying that the company will update the shareholders at the appropriate time. How much ever silly the questions maybe we need the company to reply to our mails, it’s the main thing investors expect from a global company. The sad part is it’s been 8 years since the company came public but still there’s no proper communications with the shareholders.

6. The company has to appoint a board member who has enough experience in dealing with market related activities.

7. We need a breakup of many items in the balance sheet. There are many items classified as “other” and the loans and advances are very high and there’s no information about them in the footnotes (in the annual report). We need proper details about these items in the 2019-20 annual report.

8. We understand that the management doesn’t have control over the daily changes in the stock price but the company has to come up with some measures to reduce the volatility and of course stock price manipulation.

9. In Q4 results, auditor made a remark regarding irregularities in payment of statutory dues and income tax, we need an explanation on that.

10. When can we expect the promoters to buy shares from the open market? This action brings a lot of confidence to investors.

11. Provide links to the subsidiaries’ websites in BCG’s website.

12. We trust the current auditors of the parent company but to bring in more credibility and confidence it would be good to appoint any of the Big 4 to audit the parent company.

13. The company should hold a conference call to discuss business related activities as there won’t be sufficient time to discuss about business in the earnings call as more time will be spent on discussing market related activities.

14. Does BCG provide DSP (Display Side Platform) and DMP (Data Management Platform) services? If yes, how big are they compared to SSP (Supply Side Platform).

15. Is Bold-Win part of BCG?

16. Has BCG entered OTT and Connected TV businesses?

17. US Presidential election’s impact on the business.

18. Did Pisipathy Prasad leave the company?

19. Market share in the industry and how well is the company prepared for the future?

20. Does BCG provide cloud computing services? If yes, how big is it? If no, are there plans to enter once all the outstanding issues are resolved?

21. Are we exploring the usage of blockchain solutions that provide various benefits like faster account receivable and others such as,
– blockchain based payment system to helps advertisers and publishers transfer money instantly (and according to real-time data) using smart contracts.
– As a decentralized, peer-to-peer market for programmatic advertising, it removes the middleman of the advertising world (usually an ad exchange) by using blockchain to connect between publishers and advertisers directly.
– Transparency, Limit ad fraud activities, enhance privacy, etc.

[Rathi_b]

Thank you, admin.

[admin]

Have sent the questions to IR just now. Special thanks to @Logan for helping with majority of questions some of which are very open ended and relevant.

[VALUEBUYER001]

Thanks admin ji Logan ji and all who have given suggestions

[sateanna]

Thanks Admin Ji & Logan Ji. Your time and effort spent on this is commendable. Hope SKR answers all questions in detail.

[rajeshmk]

Thank you Admin Ji & Logan Ji for Your time and effort spent on this .
Hope SKR takes notice of the issues you brought up .

[rajeshmk]

Also I don’t think SKR will make any major announcements in the con call as it has to be reported to the exchanges first .

[admin]

CONFERENCE CALL DETAILS:
Brightcom will host a conference call on Sunday 15th November, 2020, at 11.00 am
Indian Standard Time to discuss the financial results. Call-in details will be
available from the Investor Relations page of the company’s website at:
http://brightcomgroup.com/investors/

[Anonymous]

Result are not good to be honest what I expected at least compared to other. Conference call hope they will give date hopefully it will not be another quarter. In conference call why pending issues are being delayed should ask. What about restructuring process why onhold. Conference call we should get clarity in what is the status and what way is heading or else tough time ahead for us.

[Logan]

@Admin, these are my queries/suggestions for the conference call.

– BCG had a good quarter in Q1 but why there was no growth in profits in Q2? (DM business revenues went up 10% but profits are flat)

– Status of LOC and Axis case.

– Why consolidation of subsidiaries is put on hold?

– In the last call, the CEO told us that by the next conference call there’ll be improvement in communications with the investors but we haven’t seen any significant improvement. We understand that the company can’t reveal sensitive information and we’ll always respect that but we need an acknowledgement at least from your side for our mails.

– The auditor has mentioned the following in the recent Q2 report –

Without qualifying our review report, Attention is invited to the following material observations which have been identified by us during the verification period:

The company is having branch operations at USA which are part of standalone financials.

What’s the significance of this statement?

– Can the CEO reveal why Oak didn’t honor the agreement with the company and sold their shares in the open market. We understand that this is a sensitive topic and involves another party but their selling has brought more harm and manipulations of share prices.

– Are there plans to revive the parent company’s business? There’s no growth in revenues and the profits are too small – for many years.

– Just a gentle reminder to make the annual report as informative as possible. Complete details of items like other assets, loans and advances etc should be mentioned. Please give more information about the plans for the future too. Also give more details about the digital marketing business in the annual report.

– Is Onetag part of BCG?

– Which brand name does BCG provide DSP and DMP services?

– Once Daum settlement ,and India debt are closed, can the company dedicate cash to buy back shares from the market? Since there are too many shares in the market, it’s very easy for operators to manipulate the prices and the company buying back shares will bring some stability at least. Since BCG is massively undervalued, it’ll be a great investment too.

– Can you appoint a person who can advise the company on topics related to the stock market?

[Rathi_b]

To add to it admin ji please also ask the management if they are looking to get stable investors other than buyback of shares.

[Anonymous]

Ask a simple question how long all the problem will be stretched and in real time how much time management needs. Enough is enough. Giving excuse will not work. Axis settlement proposal sent in August 13 what is the status of it, if good proposal sent why so much delay. It should be either yes or no.

[bitran]

Some questions from my side.
1. All other digital marketing companies did well this quarter but we have a lackluster performance. Any specific reason?
2. Onomagic- Owned and operated publishers. Can we know atleast a few owned sites in this category? What is the revenue contribution from onomagic?
3. Can we get an approximate revenue split across various verticals in digital? For ex: SSP,DSP, Onomagic, any other like DMP? Do we have any specific brand name for DMP?
4. What are management plans/initiative to improve the share performance? Issue s are being dragged unnecessary. What is the update from last analyst meet?

[nitin_asce]

I have a different thought this time. My primary question to Mr Reddy would be to explain the reason why BCG has not been able to show the growth which other digital marketing companies are showing. What are management plans to catch up on the growth front as compared to other competitors.

I think if growth returns then share price will automatically recover.

[admin]

Thanks all for posting your queries. Have consolidated them with minor adjustments. Will be sending to IR today evening, so request others to post your queries before that.

1. BCG had a good quarter in Q1 but why there was no growth in profits in Q2? (DM business revenues went up 10% but profits are flat). All other digital marketing companies did well this quarter but we have a lacklustre performance. Any specific reason?

2. Status of LOC and Axis case.

3. Why consolidation of subsidiaries is put on hold?

4. Is the company looking to get stable investors?

5. What are management plans/initiative to improve the share performance?

6. What is the update from last analyst meet?

7. Once Daum settlement, and India debt are closed, can the company dedicate cash to buy back shares from the market? Since there are too many shares in the market, it’s very easy for operators to manipulate the prices and the company buying back shares will bring some stability at least. Since BCG is massively undervalued, it’ll be a great investment too.

8. In the last call, the CEO told us that by the next conference call there’ll be improvement in communications with the investors but we haven’t seen any significant improvement. We understand that the company can’t reveal sensitive information and we’ll always respect that but we need an acknowledgement at least from your side for our mails.

9. The auditor has mentioned the following in the recent Q2 report –
Without qualifying our review report, Attention is invited to the following material observations which have been identified by us during the verification period:
The company is having branch operations at USA which are part of standalone financials.
What’s the significance of this statement?

10. Can the CEO reveal why Oak didn’t honor the agreement with the company and sold their shares in the open market. We understand that this is a sensitive topic and involves another party but their selling has brought more harm and manipulations of share prices.

11. Are there plans to revive the parent company’s business? There’s no growth in revenues and the profits are too small – for many years.

12. Just a gentle reminder to make the annual report as informative as possible. Complete details of items like other assets, loans and advances etc should be mentioned. Please give more information about the plans for the future too. Also give more details about the digital marketing business in the annual report.

13. Is Onetag part of BCG?

14. Which brand name does BCG provide DSP and DMP services?

15. Onomagic- Owned and operated publishers. Can we know at least a few owned sites in this category? What is the revenue contribution from Onomagic?

16. Can we get an approximate revenue split across various verticals in digital? For ex: SSP, DSP, DMP etc.

17. Can you appoint a person who can advise the company on topics related to the stock market?

[Anonymous]

@Nitin nothing will happen until long pending problem solved. Last quarter result was good. Business was good, but share price instead gone down. Matter is simple market is not giving any importance and will continue. It does not matter what we expect. Reality is bitter to digest . Look at affle look at tanla look where they are and where bcg. If everything is so right why it is so low from long time. Self criticism and self analysis need to growth. Hollow promise won’t work. If I promise to deliver I have to deliver that attitude messing. In business, word matters most. Sry to say, if I am not wrong, conference call will be as it is asking same question and same answer. Really frustrating. Why on hold restructuring process no body knows. To be world class company, need accountability.

[Author]

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