[Raj]

Logan, problem is not with the company’s performance, but with the promoter’s attitude. Doesn’t matter how much you endorse on other platforms. If promoter is investor friendly, then market itself will catch up..

[Raj]

Logan, for bcg one reputed analyst report makes all the difference… Imagine a report from Motilal oswal on bcg.. That’s it.. All done and dusted. 😂… Untill then everyone has to go through wait & watch mode.. Please keep contributing and love all the naysayers comments.. Cheers.

[VALUEBUYER001]

Very true dear Logan sir

[Logan]

Google owner Alphabet sees record growth as ad spend soars

Cutbacks by travel and entertainment advertisers were more than offset by new spending from online retail clients and others during lockdown.

Google’s advertising business, including YouTube, accounted for 81% of Alphabet’s $56.9bn in fourth-quarter sales, up 23% compared with a year ago.

Christopher Rossbach, of asset management company J. Stern & Co, said: “Alphabet’s results show that there is still a massive shift to online advertising.

“Both Alphabet and Facebook have reported strong online advertising growth this quarter as advertisers are drawn to the better targeting, measurement, reach and ultimately return during the pandemic.”

Even so, Google’s lead over the global internet advertising market is shrinking as Amazon.com becomes a bigger threat and China-focused vendors such as Alibaba enjoy a faster rebound from the pandemic.

Last week, research company eMarketer estimated Google will capture 30% of the market in 2021.

[Logan]

I think after this acquisition of SpotX, Magnite will become a very dominant player in the adtech industry especially on the seller side of things. The merger of Rubicon (seller side) and Telaria (CTV) to form Magnite made it the largest Sell Side platform and adding SpotX will make it very dominant. SpotX provides technology for “video ads” across all the mediums – desktop, mobile and connected devices.

SpotX can help both Telaria and Rubicon. With Telaria, it can add CTV revenues and with Rubicon it can add revenues from video advertising across mobile and desktop.

Many smaller players have merged or got acquired and some went out of business. Google, Facebook and other bigger companies are still growing. Don’t know how all these will impact BCG.

[Logan]

The Trade Desk Reports Fourth Quarter and Fiscal Year 2020 Financial Results

TTD had explosive growth rates in the December quarter. If this trend continues then it’s net profit will be more than BCG’s revenues this year itself. 3 years back, BCG and TTD revenues were close but now TTD’s is more than double that of BCG’s. TTD’s margins are also increasing and have improved drastically.

Don’t know what BCG has to do to have good growth rates. If this trend continues then BCG will end up being a laggard and will not gain recognition.

[Logan]

Adtech industry is getting more competitive. Flipkart has also started adtech business.

Amazon started adtech business in the last few years but has grown significantly and is now one of the top 4 (along with Facebook, Google and AOL).

Flipkart gets leaner with a $300 million Jabong write-off as CEO Kalyan Krishnamurthy lists out the priorities for 2021

Flipkart is also betting big on adtech (Advertising technology). Krishnamurthy said that Flipkart’s advertising platform is currently one of the top five in India today.

Flipkart is strengthening its advertising and monetisation portfolio and has announced the launch of a custom built demand-side platform (DSP). It recently partnered with MediaMath to launch its demand-side platform.

[Logan]

PubMatic rev up 31% to $148.7 million in fiscal year 2020

Revenue in the full year of 2020 was $148.7 million, a 31% increase over $113.9 million in 2019. Net income was $26.6 million, an increase over net income of $6.6 million. Net dollar-based retention was 122%, an increase from 109% for 2019. Adjusted EBITDA was $50.3 million, a 116% increase over Adjusted EBITDA of $23.3 million in 2019. Net cash provided by operating activities was $24.3 million.

“Our record performance demonstrates PubMatic’s differentiated market position across the digital advertising ecosystem. We are in the midst of an accelerated digital transformation, with consumers everywhere spending more time online as they shift transactions from the physical world to the Internet,” said PubMatic co-founder and CEO Rajeev Goel.

[odysee]

Great results @Logan. Hope for BCG still remains, but the enthusiasm wanes.
Now Bharti Airtel too has entered the field of digital advertising as it hopes to leverage on its reach and eminent position in the digital space.

[Logan]

Magnite Reports Fourth Quarter 2020 Results

* Revenue was $82.0 million for Q4 2020, up 69% from Q4 2019 on an as reported basis, and up 20% on a pro forma basis

* Net income for Q4 2020 was $5.9 million, or income per share of $0.05, compared to net income of $1.5 million, or income per share of $0.03 for the fourth quarter of 2019

* Adjusted EBITDA was $30.0 million representing a 37% Adjusted EBITDA margin, compared to Adjusted EBITDA of $15.3 million for the fourth quarter of 2019

[odysee]

Thank you for providing the multiple sets of results of companies in the same field @ Logan.
We have spoken ad nauseam about BCG’s potential but the lack of ability of the management to truly get its act together in order to realise its true potential in this exciting field of ad tech. They have been painfully slow in resolving legacy issues, improving on corporate governance, obtaining funding deemed so necessary for growth, and in the bargain losing out completely in the fantastic growth that the digital advertising sector has seen, and which has been acknowledged by Mr Reddy in the last few conference calls.
If resolution of these issues is genuinely beyond the capability and capacity of this team of technocrats, would it not be better to just sell the company or the promoters’ holding to a stronger and more capable player, who can then at-least help in realising its potential?
That may, of course, result in an open offer being made to all retail shareholders by the new owners, but at least this constant struggle and gameplay would come to an end.
This may appear to be an anti management post, but it’s not meant to be, as I would truly like to see Mr Reddy continue to be at the helm of this multinational conglomerate that he has so assiduously built up over many years of hard and visionary work.
The next few weeks and months will be revealing for us all, as we await the shift from drama and subterfuge to transparency and growth which we have awaited for the last so many years.

[aindia]

AdTech Macro Trends: (*Extracted from a Published Sources)

a.Global growth of advertising spend in 2021, is forecast to 5.8% .
b. Positive growth is predicted for all regions in 2021-
Western Europe : 7.5%
Asia-Pacific : 5.9%
North America : 4.0%
c. On the back of steep declines in 2020, the fastest growing markets in 2021 are forecast to be:
India : 10.8%
UK. : 10.4%
France: 8.9%

d. Top 5 markets in 2021 will be: US, China, Japan, UK& Germany
e. For the first time, digital will reach half of total advertising expenditure in 2021, powering overall growth at a rate of 10.1%.
f. Social (18.3%),search (11.0%) and video (10.8%) are the leading sources of digital growth.
g. TV ad spend is forecast to reach US$169 billion—a 30% share of total ad spend.
h. Growth in 2021 is expected to lay the foundation for a return to pre-pandemic spending levels in 2022, when we expect expenditure
to reach US$619 billion (exceeding the US$600 billion recorded in 2019).
i.Video Advertising: CTV, 30 Second Ads, PC and Media Aggregators on the Rise ( oct 2020).
* Programmatic Display Advertising Goes High-Impact
* CTV leads in the share of impressions by device
* 30-second ads remain the preferred ad length for advertisers
* Desktop benefits as WFH continues due to COVID-19: In Q3, desktop accounted for 21% of ad impressions, a 40% YOY increase
* Media aggregators hit a new high: Similar to the growth seen in Q2 2020, media aggregators surged to 47% in Q3, an increase from 35% in Q2 and just 20% in Q3 2019.
* Video Advertising: Native DTC Brands Favor Mobile and Desktop.

[aindia]

Look into the attachments:

1.ADS.TXT ( ADAuth)COMPLIANCE METRICS growing by the day. If you look at the screenshot some metrics have crossed magical thresholds. Of course, the canvass a lot lot larger so BCG will continue to scale much larger milestones.

2. Brightcom.com website being updated.

[aindia]

https://www.adauth.com/exchanges/brightcom.com

[hw_tw]

@aindia – the publishers count is almost at ~47k since around a month but the direct accounts count is increasing day by day…May be around ~10k added in last month…What does this mean

– some dormant publishers are getting reactivated

– publishers using different Brightcom accounts for different channels or different type of ads

Or something else

[aindia]

https://www.blocal.news/
https://www.blocal.news/publishers

https://www.blocal.news/advertisers

[aindia]

https://www.adauth.com/exchanges/brightcom.com

While DIRECT n TOTAL no’s are growing, looks like the Publisher count is not let loose….why?

[Logan]

@jay69, I don’t know how this affects BCG. The good thing is that all the ad-tech companies knew that Google will phase out cookies but I guess they thought Google will replace cookies with an alternative. Now that Google is not doing that, market got nervous and that’s why the recent sell off happened.

With this decision, Google will become more dominant. Already big players have 80% of the market share.

This affects mostly ads on the browser – Google Chrome, so companies that advertise more on it will be affected the most. Still we’ll have first-party cookies so companies working directly with publishers will be less affected.

We should ask the CEO about this. Right now we can only guess about the impact because we don’t know how reliant BCG is on third-party cookies.

As mentioned in the article, most of the companies are coming up with different initiatives to replace cookies. We’ll only get to know about the impact after few quarters or maybe after 2022.

[Raj]

Thanks Logan guru ji for the much awaited timely advise.. 🙏 Regards..

[Raj]

https://tech.hindustantimes.com/amp/tech/news/life-after-cookies-transparency-and-open-source-is-the-future-says-the-trade-desk-s-tejinder-gill-71627824855921.html

[Author]

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