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So, when do we say price is no more suppressed or manipulated by operators / management … What’s our definition for this

– When PW is approved
– When LoC is received
– When Daum is settled
– When the price goes above PW price say 9
– When it trades above 3PE or 5PE
– When a MF or FII enters in it

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Price volatility has come down to a large extent. We are not seeing mad circuits these days resulting in circuit limit revised upwards to 10%.

I was worried that Axis news might undo this but it didn’t happen…:-)

Hoping that this sanity continues for ever and BCG trading as normal stock with 20% circuit limit.

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@drjaysee – Thanks for the update on the pledge shares difference.

While this info is soothing I am still thinking on what @Diana Horton is worried about.

Request DH to please update your understanding. Is this a mis calculation at your end or you are still seeing something deliberately hidden which drjayee or others are not able to see.

Or is this about pledge shares in some other names along with Axis …I mean to someone like Goenkas or LGS promoters.

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@drjaysee – I don’t think there will be any legal issue in sharing this information. You can share only mismatched names and take out other information.

This information is supposed to be public and mandatory to be shared with exchanges /investors on periodic basis. If there is a mismatch between the info shared with MCA and Exchanges it is the company who has to give explanation of the reason behind it.

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Dear @Logan – What’s your view on the ongoing rift between FB, Google and Australia’s News Media

– Does this spread across the world

– Will Google and FB end up charging higher for ads especially when the search is for News content

– Does Brightcom, BLocal benefit from these events

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Digital Ad Duopoly Of Google, Facebook Doesn’t Dominate In Fast-Growing Connected TV

Is Brightcom into connected tv ads segment anyidea on this segment’s revenue

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SKR and his team YSR, MM has to share the following event updates to the exchange as and when it happens.

– Formal approval mail / letter from Axis Bank stating 17cr. is settlement amount and payment timelines agreed upon

– Part payment receipt or confirmation from Axis Bank officials as and when it happens

– Final payment confirmation from Axis

– Pledged shares revocation

– NCLT case update as and when it happens

– Removal of lien on PO amount of 30crs

Note that the very first point itself is not updated to the exchange. Assuming that it is discussed in concall doesn’t mean that all the 67k investors are aware of this update.

Request everyone to please add to the list if I had missed any

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Thanks DH, yes SKR was confident and relieved with a big burden going out of his way. I felt he was ready to continue the call and take more questions. For the very first time I heard a confident YSR. Usually the CEOs are always positive even when they are steering a sinking ship and that’s how they have to be as with even one percent chances they would feel that they can turn around the ship. But the confidence of the employees like YSR is a big difference and matters most and gives me the comfort.

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I would request SKR to share this information on a quarterly basis and also upload the same in their website

On the Operations
– Any plans to add new branches or new regions in this quarter
– How many employees in Berlin branch. What is the current revenue and growth expected in this quarter and for this year
– Total employee addition across all regions
– Employees split across your products and services line

On the Products & Services
SSP / Brightcom
– No. of customers added in this quarter and the growth rate
– No. of Impressions served in this quarter and the growth rate
– Average Revenue per Million Impressions and it growth rate. Please include any other KPIs which you track like Total number of Unique visitors, Demographics data coverage etc;
– Customers segmentation basis contract sizes, Total Visitors count etc;

BLocal
– No. of customers added in this quarter and the growth rate
– No. of Impressions served in this quarter and the growth rate
– Average Revenue per Million Impressions and it growth rate. Please include any other KPIs which you track like Total number of Unique visitors, Demographics data coverage etc;
– Customers segmentation basis contract sizes, Total Visitors count, Share of Ads etc;

OneTag
– No. of customers added in this quarter and the growth rate

DSP
– Brands added in this quarter and growth rate
– Brands segmented basis contract size, Brand position (Fortune 100, 500 etc;)

AI/ML
– Customers count and growth rate
– Revenue growth
– Customers count basis contract sizes (below $1m, $1-$5m, above $5m)
– Revenue share of AI/ML products built if any vs. AI/ML Services
– Revenue share of Internal vs. Externel customers

Software services (Non AI/ML services)
– Customers count and growth rate
– Revenue growth
– Customers count basis contract sizes (below $1m, $1-$5m, above $5m)
– Revenue share of Internal vs. Externel customers

On Delivery channels
– Ads served and growth rate across channels (Web, Mobile, OTT etc;)
– Ads served and growth rate basis Type of Ad ( Text, Image, Video etc;)
– Click through rate or Conversion rates

Revenue & Expenditure
– Share of Revenue across Products & Services
– Share of Revenue across Regions
– Share of Revenue across Subsidiaries
– Product specific Expenditure

Technology Updates
– Highlight of new product features in this quarter
– Tech Partnerships like Index Exchange Adapter

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I have few questions on the numbers and on the future business

– Given the elections and covid season, why there was not much growth in sales and profits.

– What caused the slowdown and can we see a revival in next quarter

– What would be the drivers of growth in the next quarter and in coming quarters

– What will be the projections for next quarter and for this FY, with and without LoC

– How are we planning to use PW funds. New products, acquisitions, business expansion. What would be the impact in terms of top line and bottom line.

– What is the settlement amount proposed to Axis and timeline. Which segments of business will be impacted by this payment or by delay in the settlement

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Another disclosure…Again people are in shock…:-)

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@Logan – regarding the article title, bse filing has this message “PAT for Q3 FY2020-21 was Rs. 138.60 Crores, an increase of
34.56 % Y-o-Y and a decrease of 3.64 % Q-O-Q”

I guess the same is shared with IIFL site.

This information is corrected in their website…http://brightcomgroup.com/newsroom/press-releases/

The interesting thing is that they haven’t removed the Axis loan settlement line item.

Reading the messages posted on today’s hearing proceeds… I feel Axis lawyer is referring to the same old 5cr received before and this is not an additional 5cr

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Point related to Axis loan settlement is not in press release…https://www.indiainfoline.com/article/news-top-story/brightcom-group-s-q3-pat-rises-by-nearly-35-yoy-to-rs139cr-in-q3-fy21-stock-gains-4-121021500126_1.html

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A big silence…what a timing…it takes time to come out of this shock irrespective of whichever group you are in

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Dividend credited just now in my ICICI account linked to ICICIDirect…As others mentioned it is a NEFT transfer from DCB bank

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I haven’t yet received dividend …also not received it before too

My demat account is with ICICIDirect and investment account with ICICI Bank.

Anyone else got dividend with your accounts in ICICI

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Scientists Have Taught Spinach to send Emails and it could warn us About Climate Change

https://www.euronews.com/living/2021/02/01/scientists-have-taught-spinach-to-send-emails-and-it-could-warn-us-about-climate-change

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@vgsatwork – I don’t agree on the view point in these articles. The example of eBay is too basic. eBay as a brand if they are still spending money on eBay keyword it is their marketinf persons mistake. Ofcourse they would still need to do that at important times like holiday sales season etc; to avoid competitor attracting their potential customers.

I believe the advertising industry is here to stay for long and the adtech companies which continuously innovate and adopt to changes will remain in business.

In my view there are these different types of advertising and each of them has their space depending on customers’ needs.

Let me explain it with a bit of physical world comparison.

Type 1 advertising – It is like a pamphlet distributor. They don’t care what exactly you want but still keeps giving you those colorful pamphlets and also give it multiple times if we happen to walk before the person multiple times or if there are multiple phamplet distributors standing across the street at different locations. Most of times we see those pamphlets thrown on footpaths or dustbins. This doesn’t mean all the money is getting wasted. The intention over here is to create awareness and also do some conversions.

In this case, the sales person in the store didn’t had any idea that you are visiting the store because of the pamphlet. They were blank in estimating ROI on this investment but were still doing it as everyone else is doing it and it is important for them to stay competitive and let potential customers know about their presence and their offerings. It’s a pure marketing activity.

Type 2 Advertising – To solve the ROI problem they introduced a unique token no. printed on the pamphlet or just asked customers to show the pamphlet or paper cutting in case of news paper based ads so that the customer can get a special discount or a goodie.

This solved the ROI problem to store owner … they could now calculate the actual amount spent vs the footfalls + business they are generating. They could add additional additional stats like whether the customer was new or existing, their gender, age group, type of items purchased, time of visit etc; to improve their campaign.

Type 3 sales conversion – In this case the sales man or the store owner knew the customer visited with so and so reference but they are still not aware of the choice of the product which customer wants to purchase, his budget, other specifications like color, size etc;. It’s all in the hands of sales man to get to know all these details and sell him/her something as per customer preference … this conversion step really may or may not happen and the real challenge is that the sales person doesn’t know the exact reason or even if they know they can’t do anything or they don’t act upon it.

In the digital world BCG is in space of Type 1 and Type 2 kind of advertisings wherein they show ads (Type 1) and also redirect customers and track these redirects (Type 2) whereas Affle is space of Type 3.

Affle is doing Type 3 a bit differently. Instead of asking the customer their preferences they are monitoring customer moveme ts (page, app visits, clicks etc;) and having an algorithm to predict the likelihood of purchase of a certain product from certain store and place him/her an ad. Their focus is to ensure conversion is happening with minimal no. of ads as they are spending around 40 rupees to track customer data points.

From the brands perspective this is working well and are happy as they know very well what is the cost of customer acquisition. The burgers are dudes.

But the challenge for Affle would be they have to co tinously keep monitoring customer’s on daily basis or keep buying this data from 3rd party monitoring companies and this costs will remain high for them. For example the items which I was looking last week will change in a day or two or in a week.

Right now they are doing it with some kind of anonymization of the data but at some stage they will get hit with privacy concerns, regulatory restrictions or breach of tveir own data or 3rd party provider. I feel this is a huge risk for them and would their whole business down.

While Type 3 is a clear win win for all parties involve I feel the AdTech companies need to approach the same in different other ways too which doesn’t have any privacy concern or have huge cost of data acquisition.

For example again coming back to physical world before OYO days when ever we use to go to a new city, we use yo get first greeted by auto wals for lodging / hotel. Over here we give him our specifications in terms of budget, distance to place, timeframe and few other criteria. This guy would have a tie up with different hotels in the vincinity and he also knows their services, rates and most importantly his commission. He does a bit of calculaton on the spot and gives us 2 to 3 hotels and also gives some pros and cons. If required he would also take us to all the places and have us a physical visit of the room before finalizing.

This process really works and the conversion rate is almost 100% unless the auto fellow has gone terribly wrong in understanding customer preferences.

Coming back to the digital world the same can be achieved with something like a conversational sales bot serving as ad. All it has to do is have a conversation with the lead and understand their preferences and do a sale there itself or redirect him to appropriate store based on preference.

The advantage of this method is that you get better idea about the customer preferences and that too at zero cost compared to continuous monitoring. Also there is no privacy concern as the customer homself is giving all the details. The AdAgency can use these details till they get a confirmation from the customer that they had finalized something or ela se keep recommending him different other options. Basically the AdBot is acting as a agent / broker.

I would be happy to see if BCG
implements something in similar lines and offer customers both conventinal marketing and conversion based sales bots.

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@Optimus Prime 06, @Raj – The AdAuth figures are definitely showing a good progress since long. While this is good and gives us some indication of business growth, we can’t really consider this at face value and expect sales figures also growing in same proportion.

The reason being that we don’t know the total visitors to each of these sites and the percentage of ads they are serving via BCG platform.

For example BCG with 44k publishers lets assume might be serving some 4 billion impressions per day/month whereas some other company with just 10k publishers with higher number of active daily visitors might be serving 2X or even 3X of BCG and also might be earning higher CPM impressions than BCG.

So it ia important to know these stats directly from SKR

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We always talk about BCG’s financials and other Legal issues, it would help if we get to know the progress they are making in their core Ad Tech business.

For example in one of the call during lock down period SKR mentioned that they are adding lot of clients but the ad prices are coming down.

I am sure BCG will be tracking their own KPIs and Metrics. It would help if we know the actual metrics they track. For example Telecom companies track in terms of ARPU, similarly Affle measures it in terms of CPCU – Cost Per Converted User

Some metrics which I could think of. In case of BCG it could be something different too, but knowing BCG in terms of actual business growth would help Investors and Analysts to take informed decision. Infact I would suggest SKR to give a briefing about these metrics rather than focusing on financials and recievable days

– Total Ad Impressions
– Click thru rate
– Conversion rate (if they track it)
– Revenue per million Impressions
– Cost per Click
– Total Publishers
– Total Advertisers
– Growth rate on a or q-q or y-y basis for the above metrics
– Breakup of these above metrics in terms of delivery channels (web, mobile, OTT), formats (text, image, video) and also in terms of region wise, industry wise, age group wise

I guess they also have a tie up with 3rd party Ad Tech platforms. I am assuming in this case they might be just providing services as an Ad Agency. It would help if they can also provide stats generated using their proprietary products vs 3rd party products

@Rathi_b, @admin – please see if you can get this info in your next meeting / mail

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